The doll is named as ‘Chekkutty’, could be the short form of ‘Chendamangalam Kutty. (kutty in Malayalam means child) or ‘Cherine athijeevicha kutty’ means the ‘child who survived the mud’.
During the floods, handloom sarees worth lakhs were damaged. Normally the damaged cloths would be burned, as the stains would not be fixed by washing. At this point of time the volunteers come forward with the idea of making dolls out of the stained cloths and give the earning back to the weavers.
The tagline for the promotion of Chekkutty is ‘Weaving together Kerala’ with the aim of providing as much help as possible to the weavers of Chendamangalam to alleviate their losses.